Event tracking is an important aspect of web analytics. Pageviews can only tell part of the story, so we send and analyze events to understand how users interact with the pages they are on. This reduces the amount of speculation when it comes to enhancing websites.
What is an Event Intent?
Events aren’t always black and white!… Read more »
Who doesn't love seeing traffic spikes from referrers in their Google Analytics reports? The first thing most of us do is copy the referrer path into a new browser tab and try to find where the link back is. Have you ever gone to the referring page only to have it try to sell you… Read more »
One lesser-known fact is… Read more »
Setting this up… Read more »
Event tracking is an important part of web maintenance. Knowing what words users are copying from your pages is an incredibly useful dimension to know! Essentially, the text people are copying from your website likely contains the most important keywords you should be targeting.
Tools like Tynt are available that add your URL to any copied… Read more »