Here's a great example of why graphic design leans more towards science than art. When designing something for print, the topic of "Rich Black" may come up, so here are a few questions to think about before continuing: What is "Rich Black"? Why is rich black not made up of 100% of CMYK? When should… Read more »
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In the interactive table below you can find all sorts of definitions for terms even remotely related to graphic design. For a more technical definition and other information, click on the name of the term to be taken to a hand-picked website. This is one of the most comprehensive list of definitions available online; terms… Read more »
A printing press operator would use the term “gearside” to reference a relative location towards the inside of the machine. Gearside Design is a philosophy where final production is the primary focus throughout the entire process. Read more »
Web design and development is a relay race where our job as artists and programmers is simply to go from the starting blocks to the finish line. My favorite nuance of the race is that we put up our own hurdles in order to jump over them. From frameworks to media queries, there are many… Read more »
I've always wondered if I would like my own style of design. It is really impossible to tell when you are involved in all aspects of the project from inception to final product. It's the whole idea of "looking at something for too long"; it removes the whole aspect of getting that "first look" at… Read more »
The K in CMYK stands for "Key", but don't let anyone get away with that because it doesn't answer the question; the answer is much more interesting than that. The "key plate" is said to add the "detail" to a printed image. This is true in that the black plate in a four color process… Read more »
Event tracking is an important aspect of web analytics. Pageviews can only tell part of the story, so we send and analyze events to understand how users interact with the pages they are on. This reduces the amount of speculation when it comes to enhancing websites. What is an Event Intent? Events aren’t always black and white!… Read more »
From print to web and even a little animation, music, and video/photography, I've had my hand in every aspect of graphic design. I try to make myself as versatile as possible because in a busy industry, it's good to have someone that can work on nearly any project regardless of the skill set required. I've been… Read more »
I have been working with responsive HTML emails for a good amount of time, and have developed my own method of programming them. My process allows for very fast turnarounds and support for most email clients ranging from Outlook 2000 and Thunderbird to iPad and Gmail. The biggest problem with responsive emails is we're trying to… Read more »
I overhauled the Gearside design and development from scratch (again) to optimize the organization of the look/feel as well as greatly improve the back-end with things like asynchronous loading to make the pages load much faster. I've also made the navigation more focused by removing some less-used pages/categories. This version is designed using graceful degradation and… Read more »
Chris Blakley is the digital design and development strategist at Pinckney Hugo Group in New York.
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