While the idea of "going viral" most commonly refers to videos online, it's been around since the dawn of advertising. Self-perpetuation, or commonly known as word-of-mouth, is the strongest form of advertising, and the only form that can't simply be bought or sold. The psychology behind this pushes the industry for innovation and creativity as… Read more »
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Most of the time websites send data to Google Analytics using their JavaScript method, and most of the time this works great. However, there are other times that you really need to send a pageview or an event to Google Analytics from the server-side. Converting your server-side data to JavaScript in order to be sent… Read more »
Did you know that you can send a text message to a mobile phone from your email? This allows you to work it into your website code, or for mass-mailers (to get newsletters directly on your phone). Use the list below for the email address to use for each provider. Be sure to replace the placeholder number… Read more »
Post Admin Social Stats adds a metabox to each post and page that shows the like/share count from select social networks. A metabox is also added to the Dashboard for likes/shares of the top-level home URL. This plugin is designed to have a small footprint as to not interfere with the front-end of the site. Simply install… Read more »
During the regular season, I make weekly printable schedules for the Philadelphia Eagles, and during the post-season, I provide the best weekly playoff bracket online. These schedules are provided entirely free! These are posted weekly to Reddit via r/Eagles and r/NFL respectively. You are more than welcome to re-distribute these files, and all I ask is… Read more »
Here’s a fun trick you can do somewhat easily with Photoshop. I love the subtlety of this photo manipulation because many people don’t realize it has been taken under the “knife.” In this tutorial, I will teach you how to make your camera disappear and trick your viewers with this optical illusion. What you’ll need is… Read more »
Tonight, I launched the next iteration of Gearside Creative. If you notice any strangeness, feel free to contact me— I'll be making updates periodically. Read more »
WordPress shortcodes allow developers to let authors customize certain aspects of their posts in a controlled way. Since the TinyMCE editor does tend to yield inconsistent results for raw HTML (even when entered in the Text tab), shortcodes are a great way to be sure that code will output as intended when used in the… Read more »
This WordPress function will look for TODO comments in your theme files and organize them on your Admin Dashboard inside of a metabox. Each TODO item can have an optional category and priority associated with it. This will help with your theme development so you don't accidentally forget a TODO item, and allows a team… Read more »
Event tracking is an important aspect of web analytics. Pageviews can only tell part of the story, so we send and analyze events to understand how users interact with the pages they are on. This reduces the amount of speculation when it comes to enhancing websites. What is an Event Intent? Events aren’t always black and white!… Read more »
Chris Blakley is the digital design and development strategist at Pinckney Hugo Group in New York.
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